음식도 "섹시" 해 질수 있다.
미국 햄버거 프렌차이즈인 칼스쥬니어 에서 새로 나온 샐러드 메뉴 광고를 보자-
세계에서 가장 섹시한 샐러드.
일반적으로는 "샐러드가 섹시하다" 라는 문장 자체가 말이 안 되지만...
저 모델이 어필 하고 있는 샐러드는 "섹시"하다라는 말이 절로 나온다... ...
섹시함(sexiness) 이 마케팅의 수단이 되는 요즘이라지만...
음식에까지 미치게 될 줄야-
광고때문인지 몰라도...
샐러드, 정말 맛있어 보인다 -
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□ 이벤트 기간: 2009년 12월 11일 ~20일 (10일간)
□ 당첨자 발표: 2009년 12월 21일
□ 이벤트 상품: FOR MAN (2명) / FOR WOMAN (2명)
* 이벤트 신청자가 요청한 바로 그 랩시리즈 제품을
예쁜 선물용 포장과 함께, 크리스마스 전에 보내드립니다.
참여 방법:
1. 이벤트 공지 게시글 을 본인의 블로그 또는 홈페이지로 스크랩 하기
2. 해당 이벤트 게시판에 말머리를 선택한 후, 게시글 양식에 맞게 사연을 적어 신청하기
3. 카페에서 열심히 활동하며 결과 기다리기
선정 기준:
랩시리즈 선물을 주지 않으면 안될 것만 같은
설득력 높은 참신하고 절실한 사연을 가진 회원.
(사진, 이미지 등 다양한 컨텐츠를 활용하면 더욱 좋겠죠?)
* 카페 활동을 열심히 하시면, 당첨 확률이 높아집니다 :)
* 어떤 제품을 골라야할지 모르겠다구요?
카페 메뉴 좌측 하단의 '랩시리즈 제품' 폴더에 랩시리즈의 전 제품이 소개되어있답니다.
또한 많은 회원분들이 작성한 랩시리즈 제품의 사용 후기를 참조하셔도 많은 도움이 되실거에요.
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MERRY CHRISTMAS with LAB SERIES ! |
세계에서 통하고 성공한 것들이 우리나라에서 안 통하는 것들이 몇몇 있지요?
월마트가 대표적인 케이스고, 까르푸도 비슷한 케이스라고 할 수 있는데...
인터넷 시장의 공룡, 구글도 이런 케이스중 하나입니다.
우리나라의 인터넷 시장은 세계 시장과는 조금 다른 판도로 움직이죠.
세계적으로 가장 많이 쓰는 검색엔진은 구글이 1위, 야후가 2위, 마이크로소프트가 3위를 달리고 있습니다.
특히나 인도에선 인터넷 시장의 90%를, 브라질에선 88%를 장악하고 있다고 하니 ... 구글의 시장 점유율은 엄청나죠.
하지만 우리나라에선 이런 거대 공룡, 구글이 전혀 힘을 못 쓰고 있는데요, (현재 네이버가 73.3% 를 점유)
우리나라 인터넷 시장을 뚫어보겠다는 의지인지... 여러 마케팅 전략을 쓰고 있습니다.
그 중 하나로는 요새 계속 "검색챌린저 대회" 를 열어서 구글을 자연스럽게 소개하는 방법이 있었고,
또 하나는.. 변신을 시도한 겁니다.
(구글 미국 사이트 모습)
이제껏 구글은 미국 현지 사이트와 같이... 단순 인터페이스를 자신들의 특징으로 꼽으며 관리를 해 왔는데...
오늘부터 모습을 조금 달리 하기 시작했습니다.
(구글 한국 사이트)
실시간 토픽들을 첫 화면에 공지하기 시작하고, 이런저런 읽을거리들을 링크하는 서비스를 시작한 겁니다.
네이버의 전략을 조금 모방하는 것 같은 느낌이 들정도로, 네이버를 많이 의식하고 있는 것 같습니다.
구글의 이런 변신이 얼마나 많은 유저들의 발길을 돌리게 할 지는 앞으로 지켜봐야겠죠.
ALBANY — The State Senate defeated a bill on Wednesday that would legalize same-sex marriage, after an emotional debate that touched on civil rights, family and history. The vote means that the bill, pushed by Gov. David A. Paterson, is effectively dead for the year and dashes the optimism of gay rights advocates, who have had setbacks recently in several key states.
The bill was defeated by a decisive margin of 38 to 24. The Democrats, who have a bare, one-seat majority, did not have enough votes to pass the bill without some Republican support, but not a single Republican senator voted for the measure. Still, several key Democrats who were considered swing votes also opposed the bill.
Mr. Paterson made an unusual trip to the Senate floor minutes after the last vote was cast, saying, “These victories come and so do the losses, but you keep on trying.”
The state’s Roman Catholic bishops, who had actively lobbied against the bill, said they were pleased by the vote.
“While the Catholic Church rejects unjust discrimination against homosexual men and women, there is no question that marriage by its nature is the union of one man and one woman,” Richard E. Barnes, the executive director of the New York State Catholic Conference, said in a statement. “Advocates for same-sex marriage have attempted to portray their cause as inevitable. However, it has become clear that Americans continue to understand marriage the way it has always been understood, and New York is not different in that regard. This is a victory for the basic building block of our society.”
In the end, it was not an issue that broke down along racial lines, or even religious and agnostic divisions. In fact, nine of the Senate’s 11 black members voted in support of same-sex marriage.
“When I walk through these doors, my Bible stays out,” said Senator Eric Adams, a Brooklyn Democrat who compared the law preventing same-sex marriage with laws that kept blacks and whites from marrying. “I believe there are certain moments here where we can benchmark our lives by the votes we took.”
The debate was as personal as any to take place in the Senate chamber in years. Senators spoke of their experiences as Jews and Baptists, as blacks and women. They spoke of spending long nights contemplating their votes and the deceased gay friends and relatives who inspired their decision.
Senator Ruth Hassell-Thompson, a Democrat who represents parts of the Bronx and Westchester County, spoke publicly for the first time about her gay brother, who was shunned by her family and moved to France.
“He had disappeared from our lives. And my father worried, but he could not ask him to come home,” she said, fighting back tears. Ms. Hassell-Thompson said she searched for her brother and eventually found him and asked him to come home. But he told her he was hesitant because he felt his family did not want to see him. “I said, ‘But your sister does.’ ”
State Senator Rubén Díaz Sr. of the Bronx made an impassioned argument against same-sex marriage, describing his continued opposition as reflecting the broad consensus that marriage should be limited to a union between a man and woman. “Not only the evangelicals, not only the Jews, not only the Muslims, not only the Catholics, but also the people oppose it,” he said.
Senate Republicans had said before the vote that they believed their members could provide a few votes for the bill.
“There may be a few, that’s very possible,” said Senator Thomas W. Libous of Binghamton, the deputy Republican leader. “Everybody’s feeling is get it on the floor and let’s vote it up or down. It’s been talked about enough. Let’s get it done. I think it’s going to be very close.”
Ms. Krueger said before the debate began that she was optimistic the bill would pass, but added, “It depends on whether Republican votes are delivered.”
Had the legislation passed, New York would have become the sixth state where marriage between same-sex couples is legal or will soon be permitted. But now that it has failed, New York becomes the latest state where gay rights advocates have made considerable progress only to see their hopes dashed.
Last month Maine became the 31st state to block same-sex marriage through a referendum. The Maine State Legislature had voted to legalize same-sex unions earlier this year, but opponents of gay rights gathered enough signatures to put the measure on the ballot.
Last year, California voters repealed same-sex marriage after the State Supreme Court said that gay couples had the right to marry.
Unlike in Maine, however, New York does not have a referendum process that allows voters to overturn an act of the Legislature.
The State Assembly had already approved the legislation, and Gov. David A. Paterson had said he would immediately sign the bill if it made it to his desk.
Shortly after midnight on Wednesday, the Assembly voted 88 to 51 to allow same-sex marriage. Though the Assembly has already passed the bill twice, a quirk in New York’s legislative code required the Assembly to pass the bill again before the governor can sign it.
As the vote approached advocates on both sides of the debate were pushing ahead with a last-minute effort to shore up support.
“We’re working it as hard as we can,” said Senator Eric T. Schneiderman, a Democrat who represents the Upper West Side and who supports same-sex marriage. “It feels very good right now. It feels like its going to happen. But this is an issue where some people don’t want to declare themselves until the last minute. And I think, believe it or not, I think there are one or two people who are really still torn.”
Demonstrators on both sides of the issue were relatively scarce in the Capitol on Wednesday. A small group of Orthodox Jews gathered outside the Senate chamber, one of them holding a sign that read “Gay Union/A Rebellion Against the Almighty.”
Rabbi Yisroel Dovid Weiss of Monsey, N.Y., said he traveled to Albany to remind the Senate “that the world belongs to the Almighty, and they have to reckon with his rules and his law.”
As John L. Sampson, the Senate Democratic leader, walked into his office on Wednesday morning, he flashed a thumbs-up to same-sex marriage supporters standing a few feet from the protesters. But Mr. Sampson acknowledged he did not know how the vote would turn out.
“I’ve got my work cut out for me,” he said.
